Art is always created for art’s sake. Every artist, whether a painter, sculptor, novelist or film director, is passionate about their art. When does art cross over into propaganda? When discussing this question, we immediately think about Soviet Russia, China, Iran or other non-democratic societies. Art with a political agenda may be motivated by political agendas – that does not make it any less effective as a work of art.
It is naive in the extreme to think that our artistic practices are completely divorced from propagandistic purposes. In fact, the British empire was an exemplar of how art was deployed as propaganda. In this case, artwork became a way of expanding and solidifying a transnational British identity, unifying its colonies through cultural imperialism.
In the Art Gallery of NSW, there is an imposing, longstanding painting by Alphonse de Neuville entitled The Defence of Rorke’s Drift. Exhibited in 1880 in Sydney – when NSW was still a penal colony of Britain – the painting propagandises the role of the British army at the battle of Rorke’s drift during the Anglo-Zulu war. The battle, a victory for Britain, inaugurated a wave of imperial patriotism.
The British soldiers, rather than being portrayed as white colonisers making incursions into Zulu territory, are seen as heroic, resourceful defenders. The Zulus by contrast, are relegated as barely discernible, anonymous individuals enmeshed into one amorphous mass. The oil on canvas painting by De Neuville is an early, and typical, example of art as imperial propaganda. The painting contributed to establishing an identity of transnational and racialised British patriotism.
In another wing of the NSW Art Gallery hang the paintings of the Flemish artist Sir Peter Paul Rubens (1577 – 1640). A giant of Baroque painting, he combined Flemish realism with ideas from the Italian Renaissance, and became an enthusiastic student of the artistic resurgence known as the Northern Renaissance.
Was Rubens an exceptional painter? Emphatically, yes. Was he a propagandist? Yes, he was that also. In what way? Ruben’s’ works, involving religious themes, fall into the tradition of the Counter Reformation. The latter was a resurgence of traditional Catholic dogma against what was the Protestant European Reformation. In fact, while Rubens’ works were commissioned by the Catholic authorities, a number of his contemporaries – who fell foul of the Catholic Church in Flanders – went into exile.
The southern part of Flanders, which eventually became the nation of Belgium, saw the successful reintroduction of Spanish Catholic feudalism. In the north, in what became the Dutch Republic, the nascent capitalist and artisanal class fought against the heavy repression of the Spanish monarchy. Calvinist and aspiring to independence, the Netherlands held out against attempts at reconquest. In the midst of this epic class struggle, Rubens brush became a cultural sword of counterrevolution.
While his contemporaries died in poverty, Rubens became a wealthy man, honoured by the monarchies of England, France and Spain. His artwork was part of the Catholic church’s conscious mobilisation of art as a cultural weapon in the fight against the Reformation. His paintings are remarkable – they are also examples of ideologically driven propaganda.
Religious art is beautiful, haunting, awe-inspiring and remarkable. Mosques are wondrous displays of architectural imagination and impressive engineering. Architectural Digest lists, among other things, the world’s most beautiful mosques. One does not need any supernatural deities, or gods, or immaterial beings, to experience a sense of connection, community and compassion. All we need is our empathy based on our common humanity.
Subjecting art to the commercial imperative is at the source of its corruption into corporatist propaganda, an enterprise we call public relations and advertising. It is easy to point accusatory fingers at politically motivated iconographic art – ubiquitous portraits of Stalin in the USSR, or Mao’s ever-present gaze in Maoist China. Art helped Maoism go global. Socialist realism gave us idealised pictures of peasants and collective farms.
We can easily see the artistic practices, and their perversion, in societies other than our own. The Iranian Ayatollahs have deployed art to reinforce their theocratic rule, and public murals display motifs suitable to their post-revolution rule.
Murals throughout Iran celebrate Karbala, martyrdom and political Islam. They also tell the story of Iran’s subjection to foreign powers, and the Iranian people’s struggle for self-determination. Political iconography is not the sum total of Iranian public art. It also tells of their resistance, and their ability to see through the scurrilous plans of the imperialist powers to re-subjugate the nation.
Art is the important bridge between the mind and spiritual uplift. If you want to believe in a supernatural realm, that is up to you. Art is not the exclusive province of one or another religion or spiritual outlook, but a deeply human, cultural production that makes us realise that we are more than the sum of our parts. As Larry Culliford writes:
The foremost reason that artists create, and the rest of us value their art, is because art forms a priceless living bridge between the everyday psychology of our minds and the universal spirit of humanity.
Denouncing the deployment of crude political iconography is a pastime of art commentators in the West. Yes, we can see how the Iraqi Ba’athist party, in the 1980s, elevated its leader Saddam Hussein to a heroic, larger than life figure in its propaganda. Standing beside Saladin and Nebuchadnezzar, Hussein combined Islamic motifs with pre-Islamic Babylonian history.
However, let’s also remember the words of Culliford, from whose article we quoted above. Making a strict distinction between art and merchandise, Culliford writes that art is contaminated by the drive for profit, status, wealth and success. Instead, true art conveys human emotions of compassion, creativity, patience and discernment.
It is not beyond the capacity of our modern capitalist institutions to utilise art for propaganda purposes. Let’s be honest with ourselves, and stop accusing other nations of crude cultural practices which we implement in more sophisticated ways in our own societies. Art is an expression of individual genius – that much is for certain. Let’s also be aware that art can express a collective imagination for political purposes.