How do you know when it’s time to unplug? What do you do to make it happen?
Social media is fantastic for sharing information, for keeping in contact with people geographically distant, and for venting occasionally. It is not an electronic leash tying you down for every minute of the day. It is perfectly fine to simply say – enough. Put the mobile device down, go for a walk, mix with people, take up hobbies, sing, dance, write in a journal – do whatever it is that makes you feel human again.
Let’s start with a confession. The first time I admitted that I have the following problem, my friend almost fell out of their chair in shock. Are you ready? This is going to be absolutely stupefying to you, the readers. Ok, here it is.
I do not have a TikTok account. I have never had a TikTok account, and I probably never will.
I will give you a minute to recover from this shocking turn of events. Yes I am familiar with TikTok reels, and occasionally I watch some content. But I am not a TikTok user. It is easy for me to let it go, and do something else.
I am a writer, primarily, and I wish to create longform articles. Well, I say longform articles; for me, 800 words is a practical and achievable target. I enjoy keeping the literary essay alive. I think readers get more out of an essay, rather than a TikTok video. The latter provides an immediate hit, instant gratification. I prefer to concentrate on thoughtful discussion and explore deeper sociological and historical subjects.
What do I have against TikTok? Absolutely nothing. If that platform suits you, please enjoy.
My disagreement with social media is not the technology itself, it is the overwhelming commercialisation of that medium. Subjecting every media platform to the profit motive is the underlying problem of modern capitalist society. We have become slaves to the algorithm. Actually, we have become ensnared by the data-collecting corporations that own and control the algorithm.
It is one thing to make meaningful connections, share common experiences and perspectives on social media. It is quite another to make content for viral sensationalism. The tech giants that own the social media outlets have constructed a giant digital panopticon, a network of data-gathering – what in the days of the Cold War we used to accuse Communist governments of doing; mass surveillance.
If being a content creator on TikTok takes your fancy, then I can only wish you happiness and fulfilment in that endeavour. When I see that TikTok sponsoring a conference by the Canadian climate-change denying MAGA equivalent Canada Strong and Free Network, I have to speak up.
No, I am not Canadian. No, I did not attend that particular conference in Ottawa in early May. But I am concerned about the promotion of misinformation. Climate change denial is a harmful trend in the wider society, actively promoted by big energy corporations, an oligarch-funded astroturf (fake grassroots) campaign of obfuscation and deceptions.
TikTok is a profitable business, so they can sponsor whatever conferences or events they like. They did pledge to combat misinformation, repudiate climate change denial, and ensure that their platform commits to ecological sustainability. By endorsing the Canadian climate change denying conference mentioned above, they have violated their own charter.
I do not think I will be plugging into TikTok anytime soon. I would much rather go for a walk on a sunny afternoon.
I am not singling out TikTok for exclusive opprobrium. A critique of the social media ecosystem is perfectly applicable to the tech giants that host our modern day platforms. Sometimes, it is the ‘old’ philosophers whose insights are most relevant to contemporary circumstances.
Jacques Ellul (1912 – 1994) was a lay theologian, philosopher, Christian anarchist and scholar. He was posthumously honoured, in 2001, by the Yad Vashem organisation for his wartime work in rescuing French Jews from the clutches of the Nazis. Why am I mentioning him here?
In 1954, Ellul made a thoroughgoing critique of the technological society, or the technique as he called it. His book on that topic was translated into English in 1964.
Ellul criticised what he saw as the blind subjugation of humankind to the totality of technological-industrial methods, the technique, taking precedence over human needs. No, he was too early to foresee mass computerisation, and he did not have any conception of the internet or algorithms. He did not oppose technology per se. However, he was warning that one day, the technology will control us, and perhaps even out-think us.
No, he was not a prophet or a doomsayer. But his words carry importance when we consider what kind of society we wish to construct. I am not endorsing everything he said, and certainly much of what he wrote is now outdated. However, unplugging from social media connectivity is necessary to maintain our mental health from the harmful influences that pervade the digital panopticon.
Not everything on social media deserves your time or reactions. It is perfectly reasonable to keep scrolling. In fact, on a nice sunny day, turn off the chime for notifications, put the mobile device down, and enjoy life in the outdoors.

