Algorithmic precision is great, but it is not great writing.
Over the years, we have witnessed the rise of generative AI tools, ChatGPT and so on, which have made the creation of essays and marketing content fast, easy and accessible. Writers have been impacted by the ubiquity of these tools; anyone with access to a laptop or mobile device can almost instantaneously create blocks of web copy.
However, there is a catch – people are cottoning on to AI-generated content. It sounds robotic, stilted and emotionally flat. Humans have emotions, nuance, subtleties and passions. These are a necessary part of writing. AI detection tools are proliferating, and sometimes, human-created content is being flagged as AI-written.
Humans pour their heart and soul into a good piece of writing, only to have it tagged as AI-generated. Must be frustrating to see that. No, it is not that AI is malicious, it just does not care. It has no ethical basis.
The boundaries between human-written content and AI-generated communication are becoming blurred. Widespread scepticism among readers and audiences is the reaction. Did a person really write this, or an AI-word machine? There is so much AI slop out there, it is drowning out the human voices.
AI can and does hallucinate sources, and fabricate information – fake news, to use the favoured term of Trump and his supporters.
How do you as a writer standout from the AI slop?
I am by no means a successful writer; I do not have ten bazillion followers on X/Twitter or Instagram. But I think I know a thing or two about writing with credibility. Here is my suggestion: read lots of books, and you will find your own voice to stand out from the AI tsunami.
You may find numerous webpage articles advising you on how to avoid sounding like ChatGPT by modifying your writing. That is all commendable advice, and I do not wish to contradict any of that.
Reading lots of books across different genres gives you an insight into varying styles of writing, a way to approach difficult subject matter, and inspiration for creating your own unique content.
If that sounds a bit airy-fairy, think again. Let’s explore this line of thinking. The following are prominent examples of persons who, each in their own way, made a remarkable contribution to the world of literature without the use of AI.
In 2016, singer-songwriter Bob Dylan won the Nobel Prize for Literature. Wait a minute, a musician wins a prestigious prize for literature? Dylan is not a novelist, he writes song lyrics. Yes, that is true. Dylan is primarily a lyricist. His lyrics, over the decades, are so powerful and unique, they have made an indelible impact on literature.
The Nobel committee did not make a category mistake, as multiple critics suggested at the time. They recognised that Dylan crafted his own distinctive voice as a poet-lyricist. His win, in 2016, was during the first election campaign of Donald Trump. Giving a prize to an antiwar lyricist, a musician whose lyricism encouraged the hippie-flower-power 1960s generation, was a subtle rebuff to the MAGA republican side.
In fact, Dylan is not the first poet-lyricist to be awarded the Nobel Prize in Literature. In 1913, the first non-European and literary giant Rabindranath Tagore (1861- 1941) won the prize for his remarkable poetic and lyrical talents.
Born in Bengal, Tagore’s poetry formed the basis for the national anthems of three nations – India, Bangladesh and Sri Lanka. His output was prodigious, writing plays, short stories, novels and lyrics. His content continues to be adapted for films, songs and plays. A true Renaissance man, he was largely self-taught – all without the aid of the internet, podcasts or AI.
Later in life, Tagore ventured into the world of physics. No, he never became a physicist, nor did he ever work in a laboratory. He kept up a fruitful correspondence with Albert Einstein, both men being interested in the philosophy of physics. They met face to face in 1930.
Why would Tagore meet up with a physicist? Tagore was expanding his philosophy, and finding his unique voice. While he never gave philosophy or science lectures at a university, he understood the importance of these topics for creativity in literature. His work was unmistakable, and he only increased his audience outreach, and stature as a writer, by bravely exploring new territories.
Am I suggesting that every writer should go out and win a Nobel prize? No I am not. If you win that prize, then congratulations, more power to you. If you do not, that is perfectly okay; do not lose any sleep over it.
I am suggesting that literary creativity is a skill which is increased by reading a wide variety and range of books. If you use AI to organise your notes, brainstorm ideas, or generate that boilerplate email which needs to be sent to one hundred recipients, that is fine. If it saves you time and expense, good luck to you.
Creative writing involves more than just correct grammar and sentence structure. Those things are incredibly important to be sure. Finding your own voice will take time and effort. It will take mental friction and problem solving. You will go down many roads, only to find they are cul-de-sacs. That is okay; these journeys give you valuable experience and insights.
With increasing reliance on social media for our daily fix of information about the world, the ability to read a book thoroughly has undergone a decline. Let’s revive that ancient skill. By reading widely, we will sharpen our literary creativity.


